223027 Resource 163810 164765 164765 1231327909506 1231334458215 Controlled Real Estate Technology Conference Underway in NYC

EXIT Realty’s Sr VP Web Development Attends Inman Connect

Commentary by <a title="EXIT Realty Corp. International Sr VP Web Development, Susan Harrison" href="http://activerain.com/blogs/susanharrison" target="_blank">Susan Harrison</a>Sometimes it seems like advancements in technology come and go in a blur, and technology for the real estate industry is no exception.  This week, hundreds of industry experts are gathered in the heart of New York City to discuss, according to the <a title="Inman News" href="http://www.inman.com/" target="_blank">Inman News</a> website, “the very latest business intelligence that will help you rethink, reframe and recharge your business.”Today’s program at the <a title="Inman Connect Real Estate Conference" href="http://www.inman.com/events/real-estate-connect-nyc-2009/conference-program" target="_blank">Inman Real Estate Connect Conference</a> includes the requisite “what happened, why it happened and what are we going to do about it” talks about the real estate business and a conversation with Craig Newmark – the Craig of <a title="Craig's List" href="http://www.craigslist.org/about/sites" target="_blank">Craig’s list</a> – about how the internet culture is changing the U.S.  I’m also looking forward to a <a title="Inman Connect Conference: Internet Marketing Bootcamp" href="http://www.inman.com/events/real-estate-connect-nyc-2009/workshops/internet-marketing-bootcamp" target="_blank">workshop</a> that promises to “whip [our] internet marketing into shape.”  Maybe someone really has built a better mouse trap.   However, for me the questions remain:  What’s the point of having the latest mobile phone technology if you’re not going to communicate in a timely manner?  What’s the point of having blogs, websites and other marketing tools that return valuable tracking statistics if you don’t discuss those statistics with your customers to help them through the sales process?  In my opinion, real estate always has been, and always will be a people business.  Technology is only valuable in so far as it enables sales representatives and brokers to find, get, service and keep customers coming back - and they actually USE IT.  So the question I’ll be asking this week is, “How has your “mouse trap” actually proven to assist agents in becoming better at their job?” 10 application/xml agents brokers EXIT Realty Corp. International Inman Connect Inman News real estate industry real estate technology sales representatives Susan Harrison false Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322) 127.0.0.1 127.0.0.1 exitrealty 72.255.42.186 false true false false true 214204 false false true false false false true 163810 blog blogsite/ExitFranchiseOpportunities/web