In the latest issue of the EXIT Pulse Technology Newsletter, EXIT Realty Corp. International Web Development Project Manager, Jeff Cannegieter, cautions on the correct use of online images.
Images help to convey powerful impressions and facilitate emotional responses. The use of imagery in your online and offline real estate marketing efforts enhances their appeal across all personality types and creates a more impactful marketing piece.
Unfortunately, the ease of copying images online has fueled copyright infringement, and this should concern us all. There are a few things you can do to avoid this tendency and use images responsibly.
Be sure to use images which you have personally obtained from a free or paid royalty-free resource. That's right - many of the images that you see online may be free, or very low cost through the use of royalty-free images. Royalty-free simply means that the image does not have a royalty, not that the image itself is necessarily free. Some royalty-free image resources to consider include Stock Exchange, stockxpert, iStock, and fotolia. You’ll need to setup a free user account to gain access to millions of royalty-free images.
Whenever you need images for your blog or website, consider taking a minute to find a free or low-cost royalty-free image. Not only is it a simple step that could literally save you thousands of dollars in copyright infringement settlements, it is the responsible way to conduct your online marketing. | 
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