Excerpt from: Real Estate Industry Leaders Speak Out
|
 |
| January 19, 2009 | | Day 3 at the Inman Connect Real Estate Technology Conference | A commentary by Susan Harrison, Sr. VP Web Development, EXIT Realty Corp. International.
Inman Connect wrapped on Friday January 9th - this blog post is late due to the invasion of a viral/bacterial body snatcher that knocked me off my feet for a week.
Thanks to technology, the world is becoming a smaller, more easily accessible place and the final morning of the Inman Connect Real Estate Technology Conference provided tips for taking your business global.
The panel agreed that courting international business isn't an activity for the uncommitted - it takes time, effort and money - but for those of you thinking of exploring prospects beyond your own borders here are a few tips:
- online video is key in appealing to an international audience
- use social networking sites like facebook, LinkedIn and Twitter
- use currency converters and ensure your website is translated properly
- make sure the global public can find you by the languages you speak
- be sure to cover different time zones so you can work with clients at their convenience
- participate in your local community chat boards and answer questions from global buyers
- do your homework!
The best place to start your exploration of the global market may be your own national associations - The Canadian Real Estate Association and NAR are both members of the International Real Estate Federation.
Also, did you know that if your listings appear on www.realtor.com, they also automatically appear on www.worldproperties.com? World Properties is operated by the International Consortium of Real Estate Associations (ICREA) of which NAR is a founding member. NAR also offers a Transnational Referral Certification Course, and for networking opportunities the annual NAR Conference attracts attendees from around the globe. | |
| |
|
|
Email to a Friend
