Excerpt from:  Real Estate Industry Leaders Speak Out
.
December 02, 2008

National Association of REALTORS® 2008 Tech Survey: More Questions Than Answers?

EXIT Realty Sr VP takes a closer look at questions not addressed in REALTOR® tech survey

Susan Harrison, Sr VP Web Development, EXIT Realty Corp. InternationalThe Center for REALTOR® Technology, which provides technology leadership, guidance, and assistance for National Association of REALTORS® (NAR)  members, recently released its "2008 Report - REALTOR® Technology Survey".

Not being a statistician, I don't understand how 942 completed surveys out of 40,000 extended can be enough of a response to be representative of the group. Having said that, the survey left me with more questions than answers and I'm hoping you, dear Blog Readers, will engage in a discussion of these questions the survey didn't address:

  • Apparently 48% of respondents work more than 40 hours a week and the same percentage said they completed 1-10 real estate transaction sides in 2007. Dear Blog Readers - how are you working smarter than these respondents to yield better results for your efforts?
  • 12% belong to an office where the broker doesn't provide technology, which begs the question, why do they stay?
  • 53% said that the internet is "very important" in generating leads but the survey didn't expand on the point. I wish it had asked "How many listings and/or completed transactions can you attribute directly to your internet efforts, and please detail those efforts?" but since it didn't, I'll ask you.
  • And while it wasn't the job of the survey to address this question, I find it interesting that 53% of respondents are over 50 years old. Are they thinking of retirement? What plans and strategies do they have in place fund their retirement and to secure their financial future and that of their families - what's their "exit strategy"? What's yours?

I look forward to your comments.

Susan Harrison
Sr VP Web Development
EXIT Realty Corp. International

by The Team at EXIT Realty
Contact Us | Send e-Mail Email to a Friend | www.exitrealty.com | 888.668.3948

Comments
.

2008 Tech Survey

Answers

Susan you bring up good questions. I will give you my answer to those posed.

1. I am trying to figure a plan to work smarter, I am attending all the training I can to get my ideas and business strategies in place. I believe 2009 will be a better year all around. I thank EXIT for the training it does present to us and the advantage I will have after completing such.

2. I do have technology so sorry for those who don't and f your interested in working for an up to date broker (Maryland) Please contact me.    Barry@HomesByBarry.com  all interested parties will be kept confidential.

3. I would say about 75% or more is internet driven. Websites, Lead Generation sites, Pay per click advertisement, personal marketing through email campaigns.

4. I have a plan. I joined EXiT because I can secure my future just that much more with the help of my fellow agents, sponsoring and retirement benefits. I am glad a company like this came along and once other agents realize the potential at EXiT they will wake up and join us.

.

Syndication OptionsRSS (Rich Site Summary) Feed Atom Feed OPML (Outline Processor Language) Feed MYST-ML (MyST Markup Language) Content Feed MS-Office Smart Tag Subscription